WelcomePlease pledge to use less paper. Since the 1960s, world consumption of paper has quadrupled and use of printing paper has increased six-fold. Half of the trees cut commercially around the world end up in paper products. Yet much of this paper use is wasteful and unnecessary and it is linked to human rights abuses, forest destruction, pollution and climate change emissions. Paper use has increased most in the computer age despite technological advances like electronic communication, which should offer good alternatives. Just 10% of the world´s population (western Europe and north America) consumes more than 50% of the world’s paper. Europeans and Americans use 6 times as much paper as the world average. Lots of paper is thrust upon us by companies without us asking for it: just think of junk mail and packaging. We are challenging big corporate paper users to follow your example by matching or exceeding the paper reductions of the pledges made on this website. So by pledging to use less paper you will not only reduce your own impact directly, you will help us lobby the biggest paper wasters in our society to reduce their paper use as well. Take the Pledge Now!Link to Us!Please help to spread the word and reduce paper consumption by linking to us from your website. Feel free to place the web banner image below on your server, or link ours by using the code provided. If you're not sure how to place the banner into your website, just copy the code and send it to your webmaster asking them to place it for you. |
News
Shrink project develops case study gallery
A gallery of inspiring examples of companies saving paper is being added to the Shrink website. Oct 30, 2008
French Government Shrink Pledge
The French Government has pledged to reduce its paper consumption by 50%. Sep 1, 2008
Shrink is catching on in China
More than 1700 people made pledges to use less paper at WWF China's website Sep 1, 2008 |


